On March 16, 2020 the first shelter-in-place orders were issued. Designed to reduce the spread of COVID-19, the lockdown caused many of Reflektive’s customers to close their doors to business, and others to become 100% remote overnight. In this time of change and uncertainty, I knew we had to respond. With Reflektive colleagues we initiated our COVID1-9 task force, comprised of product, marketing and customer success investments:
- We rapidly released new product capabilities including a Coronavirus Sentiment Survey template in our engagement product and Conversation Starters for Working Remotely in our 1:1 product
- Within two weeks of launching the survey, we issued a Benchmark Report on Employee Sentiment During COVID-19, providing insights from dozens of Reflektive customers and over 32,000 responses on their engagement during the unprecedented times
- Authored dozens of blog articles ranging from onboarding new employees remotely to managing and measuring performance during a pandemic, aimed at helping our HR-leaders and Managers adapt quickly
- Outreached to hundreds of customers with best practices learned across our network of CHROs and experts
The impact of this investment spanned thought leadership, demand generation, and retention marketing. We secured media coverage in top-tier media outlets such as Forbes, TLNT, and SHRM reaching over 84M readers. We increased Reflektive’s website engagements by 20%, and marketing qualified accounts by 57% QoQ. And we increased customer product adoption to 90% weekly usage.
Company: Reflektive
Year(s): 2020
Results: Increased engagements 20% QoQ