Leveraging a data-driven and strategic vision in a high-growth AI-powered commercial fleet safety sector, I drove a complete transformation of the go-to-market engine as Chief Marketing Officer from 2021–2022. By rebuilding the marketing and Sales Development Representative (SDR) functions, my leadership was directly responsible for increasing the crucial marketing-sourced pipeline from a standing start of 0% to a substantial 72%.
Furthermore, I established a strong foundation of company proof points and quantifiable value by developing a comprehensive fleet ROI framework, highlighted by demonstrated customer outcomes including an 80% reduction in collision risk. This strategic foundation was complemented by aggressive expansion, successfully launching a channel-partner program and a new subscription tier to capture small and mid-sized fleet segments. These results were accomplished while also strengthening our brand visibility, culminating in high-profile industry recognition that included the Forbes AI 50 and the Frost & Sullivan Customer Value Leadership Award.
- Developed fleet ROI framework and company proof points including 80% collision risk reduction and 90% coverage of collision risk factors.
- Launched channel-partner program and new subscription tier, expanding adoption across small and mid-sized fleets.
- Strengthened brand visibility, contributing to recognition including Forbes AI 50, IoT Business Impact Award, and Frost & Sullivan Customer Value Leadership Award.
Company: Nauto
Year(s): 2021-2022
Results: Increased SQLs from 0% → 72% YoY