Scaling the Autodesk Industry Marketing team was a new challenge: after numerous acquisitions we were marketing 20 disparate, standalone products with unique brands, pricing strategies, and go-to-market motions. To turn the business around, we set out to integrate these acquired (mostly simulation) technologies into a unified product line, launch the first manufacturing cloud and mobile solutions, and roll out a “breaking down the barriers” narrative.
Step one was building a team. Step two was focusing on the plan. Step three was executing on it. The results speak for themselves: We successfully increased awareness and education for Autodesk’s simulation solutions with strong press coverage and engagement in a day-in-the-life customer video. We also successfully increased sales and gained market share: more than doubling the number of simulation customers YoY and far exceeding the market growth of our leading simulation competitor.
Company: Autodesk
Year(s): 2012-2014
Results: Doubled simulation customers YoY