During several pivotal years, I was responsible for the AutoCAD’s global campaigns – including strategy and plan creation, content development, marketing mix prioritization, and budget management. AutoCAD is Autodesk’s 37-year-old flagship product line, with 10M+ users worldwide that have varying levels of brand and product familiarity. In 2016 we shifted from a quarterly offer-centric approach to one that was content-centric – mapping content to the buyer’s journey for our target personas.
This shift resulted in what a 10-year AutoCAD marketing executive in EMEA called “the best AutoCAD campaign ever” due to impressive organic traffic, content engagement, trial download and online purchase numbers. The campaign is running in 35 countries worldwide and supports numerous audience segments, thanks to its simple and flexible design and smart use of personalization.
Company: Autodesk
Year(s): 2015-2017
Results: “Best Campaign Ever” – AutoCAD EMEA Marketing Executive